Are Black Friday Deals Really Better than Christmas Sales?
Black Friday, the day after Thanksgiving, has become synonymous with big savings events both in stores and online. But with Christmas sales also on the horizon, are those deals truly better than what you’ll find closer to December 25th? Let’s take a look at how Black Friday promotions stack up against post-Christmas deals.
Deeper Discounts on Fewer Items
On Black Friday specifically, retailers aim to offer their absolute lowest prices possible to entice shoppers. However, these rock-bottom deals may only apply to limited inventory of doorbuster items or specific product categories.
Christmas sales tend to run later into the season and feature slightly less aggressive discounts, but across a wider range of inventory. You’ll have more options to choose from.
Fewer Crowds After Thanksgiving
While the atmosphere is exciting, Black Friday shopping events also mean contending with crowds both in stores and online. Websites can crash under high traffic and stores may have long lines.
Post-Christmas sales see shopping volumes decrease as the pressure to complete gift-buying subsides. You can shop more leisurely without massive crowds.
Holiday Returns and Exchanges
Anything purchased too early like on Black Friday runs the risk of needing to be returned or exchanged as recipients’ tastes change. Stores are also less likely to accept returns on deeply discounted doorbuster items.
Items bought closer to Christmas are more likely to be usable gifts that won’t require exchanges later. Return policies may also be more flexible near the holiday as well.
In the end, while Black Friday does offer some true “doorbusters,” savvy shoppers can still find excellent post-Christmas deals without the massive crowds if timing isn’t a concern. Both events deliver savings – you just need to decide which trade-offs you’re willing to make.